We had fun writing this one. Here's a minute-by-minute breakdown:
- SPIT IT OUT: Get to know photographer and friend of the brand, Sam Davies (3 min read)
- LONG-SLEEVE T-SHIRT MOODBOARD: A collection of visuals that inspired the design for our first long-sleeve training jersey (1 min read)
- JIRO DREAMS OF SUSHI: Lessons to be learned from a 99-year-old sushi master (1 min read)
- BEST OF BRITISH: How Range Rover introduced America to rugged luxury (1 min read)
- THE WAY OUT: Get hooked on a different kind of pain killer (2 min read)
SPIT IT OUT: SAM DAVIES
This month, we want you to get to know the photographer behind recent CLOBBER shoots and work for the likes of Vans, Puma and Skepta's Big Smoke Festival. We were introduced to Sam through a mutual friend (nod to Archie Taylor), and after a flick through Sam's IG, a few email exchanges and a quick phone call, we locked in a date for our launch shoot at Barbican. We soon found out that Sam's photography style, laid-back demeanour and personal taste in clothing aligned closely with our own. Getting the right shots felt easy and just hanging out felt even easier. Without further ado, here's our chat with Sam Davies.
LONG-SLEEVE T-SHIRT MOODBOARD
After a string of design tweaks and factory delays, our first training jersey is set to release later this year. Throughout its development, this moodboard has hung on our wall, a constant source of inspiration, guiding every design decision, from silhouette to fabric choice to the final colour palette. Going forward, we'll be sharing these moodboards with you, so you can see the creative journey behind each product. The curated images here reflect four guiding pillars: Nocturnalism (inspired by the early-morning run, moving through the city while it sleeps, captured in a dark, muted palette), Kinetic Materials (silk-like, lightweight, with a delicate hand-feel that moves effortlessly and almost escapes detection), Winter Conditions (built for layering and thermal regulation in the colder months), and Illumination (divine light, revealing what was once unseen). The result is an ultra-soft, stealth-inspired jersey, designed to keep you warm, wick away moisture and dry quickly to regulate temperature. Finished with front and rear reflective CLOBBER logos to ensure visibility on the streets, even in the earliest, darkest hours.
JIRO DREAMS OF SUSHI
The Japanese word "shokunin" is often translated as "artisan", but the true meaning runs deeper. A shokunin embodies not only extraordinary skill, but also a profound sense of responsibility, dedication and pride in their craft. We were researching the spirit of the shokunin when we came across Jiro Dreams of Sushi, a filmed documentary that explores the life, work and philosophy of Jiro Ono, now a 99-year-old sushi master with a lifelong devotion to excellence. The film offers a rare glimpse into Jiro's world - his obsession with sourcing the finest ingredients, his commitment to refined simplicity, his intimate understanding of flavour, and his meticulous presentation. But Jiro Dreams of Sushi is more than a culinary documentary. It's a lesson in discipline, artistry and the relentless pursuit of mastery.
BEST OF BRITISH
In the 80s, Roy Grace and Diane Rothschild were tasked with launching the Range Rover in the United States. This was a time when Americans saw SUVs as utility vehicles, bought for ranchers, hunters or suburban families hauling gear, so asking them to pay luxury-car money for what looked like a boxy 4x4 felt absurd ("cheeky fucking Brits"). The challenge wasn't just about selling a car. It was about creating an entirely new category. Range Rover had to convince the American market that rugged off-road capability and refined luxury could co-exist in the same vehicle. To make matters worse, Land Rover itself was virtually unknown in the U.S. at the time. Grace and Rothschild's solution is a masterclass in advertising. Their campaigns leaned into paradox - bold visuals of mud-splattered Rovers paired with witty, tongue-in-cheek headlines that nodded to both British heritage and uncompromising toughness. By showing that a Range Rover could climb a mountain and skill look at home outside the country club, they reframed the SUV as an aspirational lifestyle statement.
THE WAY OUT
Why do some injuries refuse to heal, lingering long beyond the "normal" healing window? Anydwhy do they flare up in weird circumstances (like the tendionopothy in my left knee that only acted up if I wore trousers made of heavy fabric...)? Alan Gordon's The Way Out offers an answer you're unlikely to hear from your GP or local physio. Gordon makes the case that chronic pain isn't always about structural damage. Often, it's your brain hitting the pain button too frequently, turning a protective mechanism into a relentless, misfiring alarm. Enter Pain Reprocessing Therapy (PRT). PRT is grounded in neuroscience and teaches your brain to calm down and stop sending false danger signals. Studies have shown that patients practicing PRT not only report less pain, but brain scans show actual rewiring of the circuits behind it. The scope of the problem is enormous. Chronic pain affects roughly 1.5 billion people wordwide - that's 20% of adults living with a body that seems to have a mind of its own. And the industry built to treat it? It's projected to surpass USD 100 billion this year. So what are we saying? To be clear, we're not saying you should ignore injuries and ditch proper technique. But, if you have chronic pain that flares up when you're stressed or in very specific circumstances, read Gordon's book. It will cost you about a quarter of the price of your 50th trip to the physio.